Business Strategy

If you are responsible for the marketing of any organisation, business, project or event, it's no longer enough to hope that offline marketing practices will get you the results you...

I have a reoccurring conversation with my Grandma. It’s not word-for-word every time, but generally goes along this line: Grandma: “How is everything going at work?” Me: “Great, thanks! I’ve been working...

Branding businesses with Flux design studio. Think you can't or shouldn't ever change your established company logo? Try telling that to retail giant Woolworths, who threw out one of the...

There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences. However what we know is...

Over the last year, Adelaide creative agency Flux has undergone significant changes: inspiring new business premises, new team members and new clients. We realised after the dust settled we also...

Getting the best from professional service suppliers We typically seek professional help when the problem we have requires a solution that goes beyond our own scope of knowledge. As a case...

Brand equity is defined as the difference between the actual value of a product (or service) that has a brand and the potential value of that product or service if...

Make it relevant, or don’t bother Over the course of one weekend long ago, I observed two very different forms of visual communication: one was relatively effective, the other disastrously ineffective. The first...

So you've got a great idea for a new product of service, you know it needs a name, a logo and perhaps a website or promotional material, but your not...

Ever wonder how a design or communication firm approaches their work? Here's a brief and general overview of how we do this at Flux Visual Communication. Step 1—Initial consultation We meet with...

In it's simplest form content marketing is basically just putting up new information (words, images, videos) on your website regularly. The reason this is so important is simple—people are increasingly using...

Logo design is one aspect of an organisation's identity, which also includes the entity's name, colour scheme, typeface specification and a long list of other visual material. A comprehensive identity...