Design Philosophy

Make it relevant, or don’t bother Over the course of one weekend long ago, I observed two very different forms of visual communication: one was relatively effective, the other disastrously ineffective. The first...

Firstly let me just say that this article is written for the graduate looking for a first graphic design job. More experienced graphic designers who have already worked a job...

The name Flux is about fluidity; about adapting to become or remain effective within the surrounding context. The designer’s role is to bring ‘Flux’ to the world and make it simultaneously...

Ever wonder how a design or communication firm approaches their work? Here's a brief and general overview of how we do this at Flux Visual Communication. Step 1—Initial consultation We meet with...

If we define creativity as the ability to make clever connections between two or more seemingly unrelated things, then marketers are very creative people. The ability to make these types...

Flux chooses not to spend time on free pitches or competition work, instead focusing all available energy and resources on servicing our paying clients. We believe this is an an asset...

Commencement of work The Client agrees to provide written approval of the quote/proposal before any work is commenced, as a Letter of Agreement between The Client and Flux Visual Communication concerning...

Graphic design is the practice of using images and type to communicate a message to a targeted audience. This practice is also commonly put under the title ‘visual communication’, which...

Logo design is one aspect of an organisation's identity, which also includes the entity's name, colour scheme, typeface specification and a long list of other visual material. A comprehensive identity...