Design Strategy

If you are responsible for the marketing of any organisation, business, project or event, it's no longer enough to hope that offline marketing practices will get you the results you...

Branding businesses with Flux design studio. Think you can't or shouldn't ever change your established company logo? Try telling that to retail giant Woolworths, who threw out one of the...

In late 2016 Flux received a high commendation from the Australasian Catalogue Awards for the Fruitalicious wholesale fruit and vegetable catalogue design. The award was granted for creative design and execution, highlighting our...

There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences. However what we know is...

Brand equity is defined as the difference between the actual value of a product (or service) that has a brand and the potential value of that product or service if...

Make it relevant, or don’t bother Over the course of one weekend long ago, I observed two very different forms of visual communication: one was relatively effective, the other disastrously ineffective. The first...

Firstly let me just say that this article is written for the graduate looking for a first graphic design job. More experienced graphic designers who have already worked a job...

So you've got a great idea for a new product of service, you know it needs a name, a logo and perhaps a website or promotional material, but your not...

Commencement of work The Client agrees to provide written approval of the quote/proposal before any work is commenced, as a Letter of Agreement between The Client and Flux Visual Communication concerning...