Brand identity and logo design for Adelaide mortgage broker

SearchM logo design adelaide

Brand identity and logo design for Adelaide mortgage broker

Search Mortgages

 

The three partners at Search Mortgages approached Flux to design a corporate identity system for their new mortgage brokering service in Adelaide. After considering multiple creative options, we presented Search with a logo that is a brand new twist on an old idea.

So many existing businesses using a magnifying glass as a trademark for their ‘Search’ business idea made us hesitant to even consider it as an option. However, working with a triple-partnered business triggered an idea that would ultimately lead to the final result. Flux created three¬†identical magnifying glass icons and brought them together as a metaphor for the 3 partners coming together in business. We added a logotype that uses the font ‘Pluto’ and went on to develop a broader visual language system that included a pattern.

Our clients liked the pattern so much they wanted to make ties from it!