Brand identity for a new interior design practice

Brand identity for a new interior design practice

Lion’s Head Studio

 

Objectives

The purpose of this project was to:

  • Develop a brand identity for a new interior design business
  • Create a flexible identity from the principal’s core values and influences that does not conform to any particular style

 

Our approach

From analysing the local market, we saw a lot of simple, typographic logos—and lots of black, white or neutral colour palettes.

The opportunity with Lion’s Head Studio was to leverage the values of the principal, Wendy-Anne Press:

  • Bold
  • Courageous
  • Resourceful

to develop an identity system which bravely uses pattern and colour as the dominant feature.

Patterns and colours are inspired by the point of difference, which is significant international experience.

The solution

The core identity asset we developed for Lion’s Head Studio is inspired by the shapes, patterns and colours found in indigenous tribes from around the world. Further depth to the unique graphic comes from the triangular nature of the forms, which hint at ‘flags flying’ giving the system an entirely international feel.

The main shape was influenced by the mane of a lion, but is not an obvious or clichéd reference to the business name.

When repeatedly copied and rotated the main graphic lends itself well to be used as a decorative brand extension.