Catalogue design for fruit and vegetable wholesaler

Product catalogue design

Fruitalicious

 

The objective

The purpose of this project was to develop a new print catalogue for an existing fresh produce wholesaler. The role of the catalogue was to persuade prospective customers to purchase from the wholesaler and encourage existing customers to increase their spend.

The process

Flux converted the Fruitalicious ‘price list’ catalogue to a highly visual, photography based catalogue. We employed the services of food stylist Christina Soong and asbCreative photography to ensure the food imagery was of an ultra high standard. Hand crafted typography and printing on recycled paper using soy based inks emphasises the client’s sustainability message as a key point of difference.

The result

An engaging, very visual, high quality catalogue produces a significant value proposition to prospective customers. Existing Fruitalicious customers are now able to easily see the diverse product base and broad capabilities the business offers.

Category
Publication
Tags
Food