Literary library bags that ooze visual vitality

Adelaide City Libraries

 

The problem

Canvas bags are everywhere, so how could we make them unique, relevant and desirable to City Library users?

The approach

We were given a couple of very interesting intellectual quotes as part of our brief. We studied them, analysed them, learned to love them and came to the conclusion they were both based on the same theme: The metaphor that reading is as vital to sustaining human life as the air we breathe and the water we drink.

The solution

We researched the ideas of human vitality and reading, generated images of both and attempted to combine them in visually interesting or intellectually challenging way. The images on this page depict the outcome of this process.