27 Mar What is ‘design accreditation’ and what does it mean for Flux customers?
What is the benefit of design accreditation to our clients?
Flux’s clients can rest assured their design work is being seen to by a credible, local professional–and not being shipped overseas or sold to the lowest bidder on a ‘crowdsource’ website.
Our design process is driven by meeting with our clients to understand their organisation and objectives thoroughly, so they get a unique, memorable and relevant finished product. This includes a thorough diagnosis of the organisation’s objectives, target audience(s) and other critical factors, as well as development of a strategy to ensure the communication or design is delivered effectively. Our professional approach is not just about making things that look nice, it’s about creating design that works.
Design accreditation ensures we stay abreast of design trends and digital marketing techniques, and provides our clients with a comprehensive branding service underpinned by solid business knowledge.
How does accreditation work?
Flux owner and founder Frank Stillitano has maintained ‘Accredited Designer’ status through the national Design Institute of Australia (DIA) since March 2010. To acquire this accreditation Frank had to become a full member of the DIA by acquiring the necessary standard of professional training and experience.
This membership also entitles Frank to use The Letters Patent (MDIA) after his name as a recognised symbol of professional status to the community. In order to maintain his design accreditation Frank must undertake a minimum level of Continuing Professional Development (CPD) every year.
The DIA website states:
“Designers who are full members of the Design Institute of Australia, have already distinguished themselves in a number of ways. In addition to the benefits of a full member they have:
- An audited commitment to maintain and build their knowledge base through an annual program of CPD activities
- A demonstrated capacity to integrate formal professional development and continuous education with their professional responsibilities
- Accredited designers demonstrate an above average commitment to their professional education.”
So make sure you employ an accredited designer for your next design project!